Why you use foundation: to cover up uneven colors and textures and provide a flawless, uniform background that resembles healthy skin i.e. like that of a child's.
Different options:
- BB/CC cream
- tinted moisturizer: I'm using the Laura Mercier one now because I got a sample and liked it well enough
- powder and/or mineral foundation: supposedly better for your skin, and enables you to get lighter coverage, which is probably better for you on a daily basis
- liquid foundation
Color:
Go to a department store counter or Sephora that has natural light within easy access and describe your lifestyle and use cases to them (probably fairly minimalist approach to makeup, if you’re reading this) and have them color match you. You may want a couple close shades if you tan in the summer.
Application tools:
- with a brush: look for a brush that has densely packed bristles and has a kind of flatter edge
- or with a sponge
- Do not apply like a lotion. Put on sunscreen underneath.
- Dot/stipple foundation across your forehead and down your nose (T-zone), then across your cheek/down the side of your face. Then blend in (i.e. smooth out the edges so it’s not obvious that you’re seeing patches of colors). You are not aiming for a solid layer of foundation all over your face, but enough in the right sections so that it looks like one consistent color all over.
- Applying powder on top of liquid foundation is to “set” your foundation by having the powder soak up the excess moisture so it doesn't move, “much like breading a chicken cutlet for chicken parm, where the chicken is your face, your foundation is the egg, and the power is the flour/breadcrumbs to make it all stick.”
- Help the foundation last longer by trying not to touch your face throughout the day, but no matter what, it will start to dissolve and wear away by the end of the day no matter the types and techniques you use.
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